Privacy Policy

1. Information We Collect

When you use the Service, we collect the following categories of information:

Account Information: Your name and email address, obtained through Google sign-in or email one-time-code sign-in. Assessment Data: The answers you provide in valuation and exit readiness questionnaires, including financial figures (revenue, seller's discretionary earnings, expenses) and business characteristics (industry, years in operation, number of employees, owner dependency metrics). Generated Results: All scores, valuation ranges, band classifications, improvement recommendations, and analytics produced from your inputs. Usage Data: Log data, page views, feature usage patterns, browser type, device information, IP address, and referring URLs. Email Engagement: Whether you open our emails and which links you click. Consent Records: Timestamps and version identifiers for your acceptance of these Terms and Privacy Policy.

2. How We Use Your Data

We use your data for purposes that include:

(a) Providing you with assessment results, scores, and recommendations; (b) improving and developing our scoring algorithms, models, and methodologies; (c) generating aggregated industry benchmarks and market insights; (d) training and improving analytical models, including AI and machine learning models; (e) producing research, reports, publications, and commercial data products; (f) detecting, preventing, and addressing fraud, abuse, security risks, and technical issues; (g) communicating with you, including about the Service, updates and changes, and sending newsletters, product news, offers, event invitations and other marketing about our products and services and those of our affiliates; and (h) complying with legal obligations.

3. Who We Share Information With

We share information with: (a) service providers that work for us, in categories such as hosting, database, authentication, analytics, error monitoring, and email, each subject to its own privacy policy and terms of service; (b) people you choose to share a report with, through a share link you create; (c) a successor or potential successor in a merger, acquisition, financing, reorganization, or sale of all or part of our business, or in preparing for one; (d) our affiliates; (e) other businesses that license or buy information from us, such as data and research companies and professionals who serve business owners; (f) courts, regulators, and others when the law requires it; and (g) others when needed to protect our rights. We may also share aggregated data, such as industry benchmarks, scoring distributions, and market analytics, that cannot reasonably be traced back to any individual user.

4. Data Aggregation and Pseudonymization

Ruloh may produce aggregated industry benchmarks, market insights, scoring models, and statistical analyses from user data. When you request deletion, we remove or replace your direct identifiers (such as your name and email); the remaining assessment data is retained in pseudonymized form. We do not treat data that is only coded or pseudonymized as anonymous. Pseudonymized data, and aggregated statistics that do not identify any individual, may be retained and used for these purposes. The data license in Section 11 of the Terms of Service governs this usage.

5. Access and Security

Ruloh personnel and service providers who need your information to operate, secure, or improve the Service may access it. We use administrative, technical, and physical safeguards designed to protect your information. No method of storage or transmission is completely secure, and during the beta period we cannot guarantee the availability or integrity of your data.

6. Data Retention and Deletion

We keep information for as long as we have a business purpose for it. You may request deletion of your account and personal identifiers by emailing hello@ruloh.com; deletion works as described in Section 4. Aggregated statistics that do not identify any individual cannot be returned or deleted on an individual request.

7. Cookies and Tracking Technologies

We and our service providers use cookies and similar technologies to keep you signed in, operate and secure the Service, and measure usage and performance. We do not respond to Do Not Track browser signals. Other parties, such as our sign-in and analytics providers, may collect information about your online activities over time and across different websites when you use the Service.

8. International Data Transfers

We process and store data in the United States and in other countries where our service providers operate. If you are accessing the Service from outside the United States, you consent to the transfer of your data to the United States and those countries, which may have different data protection laws than your jurisdiction.

9. Changes to This Privacy Policy

We may update this Privacy Policy. We will post the updated version with a new effective date, and material changes require your renewed acceptance through the Service's consent screen before continued use. This version applies to information you provide through your account from the time you accept it on the consent screen, and to other information from the time it is first posted. Information collected before then stays under the version in effect when it was collected, unless you agree, in writing or through a form we provide for that purpose, to apply this version to it.

10. Contact

The Service is operated by Mere Muse LLC, a Delaware limited liability company. For questions or requests regarding these Terms, the Privacy Policy, or your data, contact us at hello@ruloh.com. We respond to requests about your information as applicable law requires.