What Is My Business Worth?
A free, rules-based estimate from a few quick questions — no financial statements, no AI. Answer in about a minute and see a directional range.
No financial statements or documents — just the ranges above. This is a rules-based estimate, not AI.
How the estimate works
Most small businesses are valued as a multiple of SDE (Seller's Discretionary Earnings) — roughly, the total financial benefit the business provides to a full-time owner. Ruloh estimates a range by combining two things: an approximate SDE (from the revenue and margin bands you select) and an industry multiple range drawn from market benchmarks. Your answers about growth, customer concentration, owner dependence, and records quality move your business up or down within that range.
The calculation is deterministic and rules-based — not AI. It asks only for categorical ranges, never your actual financial statements, and the same inputs always produce the same result. The more questions you answer, the narrower the range becomes.
A worked example
Take a manufacturing business with $500K–$2M in revenue, 15–25% margins, steady growth, well-diversified customers, and professional bookkeeping. Answering all eight quick questions, Ruloh estimates a range of about $460,000 to $680,000— an “Average” readiness band, reflecting roughly 2.3–3.4× SDE after the manufacturing adjustment. A business with stronger records, lower customer concentration, and less owner dependence would land higher in the range.
Why a range, not a single number
A few multiple-choice answers can place your business in a credible range, but they can't capture everything a buyer examines — your real financials, contracts, customer detail, and market position. So Ruloh shows a range and tells you what is still unknown, rather than a false-precise single figure. It is an educational starting point, not a formal appraisal.